Every book in our directory, ranked by editorial score.
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The essential book on persuasion. Cialdini explains the principles that lead people to say yes, including reciprocity, social proof, authority, liking, scarcity and commitment.
Best for: Every marketer, salesperson and founder
The book that made "positioning" part of every marketer's vocabulary. Ries and Trout argue that you win by owning one simple idea in the prospect's mind, not by being better on paper.
Best for: Anyone who needs their brand to own a clear place in the customer's mind
The most quoted book in advertising. Ogilvy shares hard won rules on headlines, research, print, TV and direct response, with examples from decades of work.
Best for: Anyone who writes, approves or buys advertising
Drawing on decades of research from the Ehrenberg-Bass Institute, Sharp challenges loyalty programs, niche targeting and differentiation dogma. Growth, he shows, comes mostly from reaching more light buyers.
Best for: Brand and media planners who want evidence, not folklore
Legendary among direct response writers. Schwartz explains market awareness and sophistication, and how to channel existing desire rather than create it.
Best for: Serious copywriters and offer builders
The most practical positioning book available. Dunford walks through a step by step process for defining competitive alternatives, unique value and the market category that makes your strengths obvious.
Best for: Founders and product marketers launching or repositioning a product
Ogilvy's vice chairman shows why logic often loses to psycho-logic. Packed with funny, memorable examples of small changes in perception that created huge value.
Best for: Marketers who need to argue for creative, non obvious ideas
Godin distills decades of thinking into a generous, human take on marketing: serve the smallest viable audience, tell stories that matter to them, and earn trust over time.
Best for: Small businesses, creators and anyone new to marketing
Miller applies classic story structure to brand messaging: your customer is the hero, you are the guide. The seven part framework makes it easy to rewrite a website or pitch.
Best for: Businesses whose website and messaging feel confusing
A Wharton professor's practical guide to working alongside AI as a coworker, tutor and creative partner, with clear rules for getting good results.
Best for: Anyone using AI tools at work
By our founder
Marketing does not have to be difficult, expensive or time consuming to work. Chris Burns gives small businesses and busy marketers a practical, no hype playbook covering strategy, social media, content, copywriting and AI, so marketing feels doable again, and maybe even fun.
Best for: Small business owners, solopreneurs and busy marketers who want marketing that works without the overwhelm
Rumelt explains why most "strategies" are just ambitions and fluff, and shows what a real strategy contains: a diagnosis, a guiding policy and coherent actions.
Best for: Anyone tired of goals dressed up as strategy
The Heath brothers explain the six qualities of sticky ideas, summed up as SUCCESs: simple, unexpected, concrete, credible, emotional and stories.
Best for: Anyone who needs an idea to be remembered and repeated
The definitive, regularly updated SEO reference from O'Reilly, covering strategy, technical SEO, content, links and measurement in depth.
Best for: Marketers who want the most complete SEO reference
A friendly, practical guide to writing better marketing content. Short chapters on process, grammar, storytelling and publishing make it easy to use as a reference.
Best for: Every marketer who writes anything, which is every marketer
The former Procter & Gamble CEO and a leading strategy thinker share a practical framework built around five linked choices, from winning aspiration to management systems.
Best for: Leaders turning marketing goals into real strategic choices
Sheridan saved his pool company by answering every customer question honestly online, including price. A simple, proven content strategy any business can follow.
Best for: Small and mid sized businesses that want leads from content
A Wharton professor explains why some products and ideas spread. His STEPPS framework gives you six concrete levers for word of mouth.
Best for: Marketers who want people to talk about and share their brand
Moore explains the gap between visionary early adopters and pragmatic mainstream buyers, and why so many promising products die in it. His beachhead strategy is still the standard playbook.
Best for: Tech and B2B teams moving from early adopters to the mainstream
From the founders of the Marketing AI Institute, an accessible guide to how AI works, where it fits in marketing and how to pilot it in your team.
Best for: Marketing leaders building an AI plan
Twenty two short, punchy rules about leadership, categories, focus and line extensions. Some examples have aged, but the core logic still explains why many brands win or stall.
Best for: A fast, opinionated primer on marketing strategy
Based on the IPA effectiveness databank, this short report shows how brand building and sales activation work together, and gives the famous 60/40 starting split.
Best for: Marketing leaders balancing brand building with performance
Hormozi's value equation and "Grand Slam Offer" framework show how to package your product so that price stops being the main objection.
Best for: Business owners who want to sell more without lowering price
A century old book that reads like a performance marketing manual. Hopkins argues for testing, tracking and specific claims long before digital made it easy.
Best for: Direct response and performance marketers
Shotton walks through a day of decisions to show 25 biases in action, with his own experiments and clear advice on how to use each one in marketing.
Best for: Marketers who want to apply behavioral science at work
A clear system for lead generation built on four core methods: warm outreach, content, cold outreach and paid ads, plus ways to get others to do them for you.
Best for: Business owners who need more leads from ads, content and outreach
Rather than fighting rivals in a bloody "red ocean," create new demand by redefining what buyers value. The strategy canvas and four actions framework are practical tools for doing it.
Best for: Businesses stuck competing on price in crowded markets
Ogilvy's witty memoir on how to run an agency, win clients and create campaigns that sell. A fast, charming read full of practical lessons.
Best for: Readers who want the story and philosophy behind modern advertising
The person who coined "growth hacking" explains the cross functional growth process: rapid experimentation across the funnel driven by data.
Best for: Teams building a growth process
A practical guide to picking the one metric that matters for your stage and business model, with benchmarks and case studies.
Best for: Startups and growth teams choosing what to measure
A practical guide to turning data into clear charts and compelling stories. It will change how you build every marketing report.
Best for: Anyone who presents marketing results
Caples used split tests to learn what actually makes people respond. His lessons on headlines and appeals still drive results in search ads and landing pages today.
Best for: Anyone writing headlines and testing ads
A clear, practical manual covering headlines, body copy, features versus benefits and writing for different media. Updated through several editions.
Best for: New copywriters and marketers who write their own copy
A short, brilliant guide to customer conversations that produce honest answers. Ask about their life and past behavior, not your idea, and people stop politely lying to you.
Best for: Founders and marketers doing customer research
The Nobel laureate explains the two systems that drive how we think, and the biases that come with them. Not a marketing book, but essential for understanding customers.
Best for: Marketers who want a deep foundation in decision science
From the Ehrenberg-Bass Institute, a research based guide to the colors, logos, characters and sounds that make a brand instantly recognizable, and how to measure them.
Best for: Brand and creative teams choosing logos, colors and characters
Berger uses language research to show how small word choices change how people respond, from turning verbs into identities to asking better questions. Immediately useful for copy and conversations.
Best for: Anyone who writes, pitches or sells
A practical, jargon free guide that fits a complete marketing plan onto a single page divided into nine boxes, covering before, during and after the sale.
Best for: Small business owners who need a plan this week
Sugarman shares the techniques that made his direct response ads famous, including the "slippery slide" and psychological triggers that keep readers moving toward the sale.
Best for: Copywriters who want to write long form that keeps people reading
Introduces 19 traction channels and the Bullseye framework for testing them to find the one or two that will drive growth.
Best for: Startups choosing which channels to try
A practical guide to Google Ads covering keywords, ad copy, bidding and landing pages, with a strong focus on profitability. Get the most recent edition.
Best for: Business owners and new PPC managers
The definitive book on Jobs to Be Done. Customers "hire" products to make progress in specific circumstances, and understanding that job is the key to products and messages that win.
Best for: Marketers and product teams who want to understand why customers buy
Pulizzi lays out a model for building an audience before a product, then monetizing it. A blueprint for many creator and media businesses.
Best for: Founders building audience first businesses
The standard reference for the brand identity process, from research to logo design to launch, with case studies from well known brands. Now in several updated editions.
Best for: Designers and marketers running a rebrand
A funny, honest guide to making ads that are not boring. Sullivan covers concepts, copy, presenting work and surviving agency life, updated for digital in later editions.
Best for: Creatives and copywriters starting out in advertising
Three economists frame AI as a drop in the cost of prediction, a simple lens that makes it easier to see where AI will change your business.
Best for: Leaders deciding where AI creates value
Schwartz argues that SEO should start with users and products, not keywords, and shows how companies build scalable organic growth.
Best for: Growth leaders building SEO into product strategy
A short, persuasive case that safe and average is now the riskiest strategy. If your product is not remarkable, no amount of advertising will save it.
Best for: Teams whose product blends into the background
A short, visual book that you can read in an hour. Neumeier defines a brand as a gut feeling about a product and shows how strategy and creativity work together to shape it.
Best for: Anyone who wants a crisp definition of what a brand really is
Shotton's follow up to The Choice Factory covers more biases that shape buying decisions, each with research and clear ideas for applying them in marketing.
Best for: Marketers who want practical behavioral science
The build, measure, learn loop and the minimum viable product changed how companies launch. Essential context for any marketer working on new products.
Best for: Founders and product teams launching new offers
Godin's short, thought provoking take on strategy as a way of seeing the systems, games and time horizons around you. Less a playbook than a new lens for every decision.
Best for: Anyone who wants to think about strategy as systems, not plans
Written by experimentation leaders from Microsoft, Google and LinkedIn, this is the go to guide for running reliable online experiments.
Best for: Teams running serious A/B testing programs
The former co-owner of Eleven Madison Park shares how small, personalized moments of hospitality created a world famous experience. A brilliant book on customer experience as marketing.
Best for: Anyone who wants customers to love and talk about their brand
Long the reference text for serious search advertisers, covering account structure, Quality Score, bidding and testing. Some interface details are dated, but the strategic thinking holds up.
Best for: PPC managers who want deep account strategy
Two Princeton computer scientists separate real AI progress from hype, with clear explanations of where AI works well and where claims fall apart. Essential before you buy any AI tool.
Best for: Marketers evaluating AI tools and vendor claims
Aaker's classic introduces the brand identity system and lays out how to build and measure brand equity. Academic in tone but deeply influential.
Best for: Brand managers who want a rigorous model of brand equity
A marketer and professor explains why culture, not persuasion, drives what people buy, and how brands earn a place in the communities their customers belong to.
Best for: Brand marketers who want to tap into culture
Eyal's Hook Model explains how successful products create habits through triggers, actions, variable rewards and investment, with a section on ethical use.
Best for: Product and growth teams building engagement
Give value repeatedly (jabs) before you ask for the sale (right hook). Vaynerchuk breaks down good and bad posts platform by platform.
Best for: Brands that post a lot but sell little on social
The follow up to The 1-Page Marketing Plan applies lean thinking to marketing: cut waste, focus on what works and build systems that scale without more effort.
Best for: Small business owners who want fewer, better marketing activities
Built around the Golden Circle, Sinek argues that people buy why you do something before what you do. A big influence on purpose led brand messaging.
Best for: Founders and teams defining their purpose and message
Instead of pushing harder, Berger shows how to remove the barriers that stop people from changing, such as reactance, uncertainty and distance from the new idea.
Best for: Marketers trying to get customers to switch or try something new
The third book in Hormozi's $100M series focuses on money models: the sequence of offers that turns customers into cash, so you can afford to acquire more customers.
Best for: Business owners who want more revenue from every customer
A fun, fast read on the psychology behind persuasive copy. Whitman covers the core human desires and dozens of practical techniques you can use right away.
Best for: Small business owners writing ads and sales pages
The classic text that introduced the five forces and generic strategies. Dense but foundational for understanding why some markets are profitable and others are not.
Best for: Strategists and MBA level readers who want the foundations
A former Google AdWords evangelist explains how automation is changing paid search, and how PPC experts can stay valuable by working alongside machines.
Best for: PPC managers and agencies adapting to automation
Hubbard shows that almost anything can be measured well enough to reduce uncertainty and make better decisions, including brand and marketing impact.
Best for: Analysts asked to measure "unmeasurable" things like brand
A Yale professor turns her popular course into a warm, research backed guide to influence that does not rely on manipulation.
Best for: Marketers who want ethical, practical persuasion skills
Walker explains his Product Launch Formula: a sequence of prelaunch content that builds anticipation before you open the cart.
Best for: Course creators and authors planning a launch
The practical sequel to Building a StoryBrand: a checklist for building a one liner, website, lead generator and nurture emails.
Best for: Small businesses that need a simple sales funnel
A former FBI hostage negotiator shares tactical empathy techniques like mirroring and labeling. Directly useful for sales conversations, client pitches and understanding persuasion.
Best for: Anyone who sells, pitches or negotiates
Written before the modern inbox, this book defined the idea of earning permission to send anticipated, personal and relevant messages.
Best for: Anyone building an email list or newsletter
Cialdini shows that what you do just before a message matters as much as the message itself. Learn how to channel attention so people are ready to agree.
Best for: Readers of Influence who want the next layer
A short, beautifully designed guide to sharing your process in public. Kleon makes building an audience feel generous rather than self promotional.
Best for: Experts and creators who struggle to share online
The founders of Axios share the writing system behind their newsletters: strong headlines, one big idea and short, scannable sections. Instantly useful for email and content.
Best for: Anyone who writes newsletters, emails or updates
A practical guide to the stories every business needs, from founder and customer stories to value stories, with a simple structure for telling them well.
Best for: Anyone who needs to tell a business story
Duhigg explains the three kinds of conversations people have and how great communicators match them, with lessons that apply to sales, content and customer conversations.
Best for: Marketers, salespeople and leaders who want to connect better
A five stage framework for adopting AI in marketing, from data foundations to transformation, with case studies from major brands.
Best for: Marketing teams moving from AI experiments to strategy
Brunson explains how to find where your dream customers already gather online and pull them into your funnel with paid ads, content and partnerships.
Best for: Funnel builders running paid and organic traffic
When everyone zigs, zag. A fast, visual guide to finding a position that is genuinely different, with a 17 step process to get there.
Best for: Brands in crowded categories looking for radical differentiation
A practical, visual handbook connecting content, SEO, social and email into one system. Crestodina shows how each piece supports the others, with clear examples.
Best for: Marketers who want content that ranks, gets shared and converts
Sixty six short, witty lessons on the mistakes that ruin marketing plans, from confusing objectives to over trusting short term metrics. Easy to dip into and very practical.
Best for: Planners and strategists who want to avoid common traps
Ries and Trout apply military strategy to marketing: defensive, offensive, flanking and guerrilla warfare. A memorable framework for choosing a competitive strategy based on your position.
Best for: Strategists thinking about competitors
The founder of AppSumo shows how to validate a business idea fast by asking for money before building anything, with practical scripts and challenges.
Best for: Founders and side hustlers testing a new idea
The case for category design: the companies that define and name a new category tend to capture most of its value. Includes a practical approach to a category "lightning strike" launch.
Best for: Startups trying to define a new category
An entertaining introduction to the systematic ways people make irrational choices, from the power of "free" to the decoy effect in pricing.
Best for: Readers new to behavioral economics
Baer argues that marketing so useful people would pay for it beats hype. Examples show how brands build trust by helping first.
Best for: Brands that want to earn attention by being useful
From the Ehrenberg-Bass Institute, a guide to measuring brand health in ways that actually predict growth, built on How Brands Grow principles.
Best for: Brand managers who track brand health
An edited collection of essays from leading marketing scientists and practitioners. It challenges popular beliefs with evidence on targeting, loyalty, media and creativity.
Best for: Marketers who want research backed answers to common debates
A thorough, regularly updated collection of email best practices covering strategy, deliverability, design, content and testing.
Best for: Email marketers who want a best practice checklist
A foundational guide to content marketing strategy from the founder of the Content Marketing Institute, covering planning, channels and measurement.
Best for: Marketing teams starting a content program
How to win the first three seconds on social. Kane breaks down the hooks behind viral content and how to craft them for your brand.
Best for: Short form video creators and social copywriters
The founder of Moz shares what actually happened while building one of the best known SEO companies, including the mistakes. Full of hard won lessons on search, marketing and startup growth.
Best for: Founders and marketers who want the unvarnished truth about growth
Schaefer argues that customers now control the marketing conversation, and that brands win by being more human, more helpful and more connected to their communities.
Best for: Marketers rethinking their approach as trust in ads falls
A funny, readable introduction to the statistics behind every marketing report, A/B test and survey. You will never read a dashboard the same way again.
Best for: Marketers who never felt comfortable with numbers
The book that introduced "choice architecture." Small design decisions like defaults and framing have a big impact on what people choose.
Best for: Anyone designing choices, forms or checkout flows
The follow up to Prediction Machines explains why AI's biggest effects come from redesigning whole systems, not just individual tasks.
Best for: Strategists thinking about AI at the system level
A practical guide to product led growth strategy, including when it fits, how to choose between free trial and freemium, and how to optimize onboarding.
Best for: SaaS teams considering free trials or freemium
Letters written from prison by legendary copywriter Gary Halbert to his son. Personal, funny and packed with practical advice on copy, offers and lists.
Best for: Direct response writers who like learning from legends
A simple matrix of story focuses and formats that turns any topic into dozens of content ideas. Practical and immediately usable.
Best for: Content marketers who need a steady stream of ideas
From the co-author of several Ries marketing classics, an argument that great brands define themselves against a clear enemy. A modern addition to the positioning playbook.
Best for: Brands that need a sharper position
A step by step system for writing direct response sales letters, from understanding the reader to crafting the offer and the close. The method works for landing pages and emails too.
Best for: Anyone writing long form sales copy
Godin argues that the internet lets anyone gather a tribe of people who share an idea. Marketing becomes leadership: connecting people and giving them something to believe in.
Best for: Anyone building a community or movement around a brand
A practical introduction to Facebook and Instagram advertising covering audiences, creative, funnels and budgeting. Check for the latest edition, since the platform changes fast.
Best for: Small businesses starting with paid social on Meta
Tools have changed since it was published, but Kaushik's thinking on outcomes, experimentation and customer focused measurement is still excellent.
Best for: Marketers who want to think clearly about web measurement
Two Harvard professors show how AI first companies are built differently, with data and algorithms at the core of their operating model.
Best for: Executives rethinking their operating model
The founders of DigitalMarketer cover the whole customer journey: offers, content, search, paid traffic, email and analytics. A great one stop overview for beginners.
Best for: Anyone who needs a complete map of digital marketing
Brunson's funnel playbook covers the value ladder, funnel types and scripts for turning traffic into customers.
Best for: Online businesses building sales funnels
Coleman maps the eight phases of the customer journey and shows how to make the first 100 days remarkable, so new customers stay and refer others.
Best for: Businesses that want to keep the customers they win
How to design a deliberate operational differentiator that gets customers talking, with a four step process and many real world examples.
Best for: Businesses that want customers to talk about them
The planner behind "Got Milk?" explains how consumer insight turns into great advertising, and how to write briefs that inspire creative teams.
Best for: Planners and strategists writing creative briefs
Schaefer argues that in a lonely, fragmented world, brand communities are one of the last places marketing can earn real loyalty, and shows how to build one.
Best for: Brands considering community as a strategy
Stories from entrepreneurs who built businesses through social media, plus Vaynerchuk's advice on choosing platforms and creating consistently.
Best for: Creators and founders building a personal brand
Jeffery identifies 15 key metrics, from customer lifetime value to ROMI, and shows how to use them to make and defend marketing decisions.
Best for: Marketing managers who need to prove ROI
A structured, regularly updated guide to planning digital marketing as one integrated system, covering search, paid media, social, content and measurement.
Best for: Marketing managers building a joined up digital plan
A practical guide to email marketing for experts and service businesses, focused on writing emails people look forward to and turning that trust into clients.
Best for: Consultants and service businesses building an email list
A father and daughter team show how organizations build fandom through generosity, personal connection and shared passion, with many real examples.
Best for: Brands that want customers to become true fans
A thorough guide to setting up web analytics properly and turning the data into business decisions. Written before GA4, but the measurement planning chapters remain excellent.
Best for: Marketers who want analytics to drive decisions
Berger explores how other people shape our choices without us noticing, from imitation to the desire to be different. Rich with research marketers can use.
Best for: Marketers who want to understand social influence
A funny, irreverent and genuinely useful guide to the craft and career of advertising copywriting, from writing better ideas to surviving agency life.
Best for: Copywriters and creatives early in their careers
A former Google engineer explains how to use search data to understand what customers want, and why search should shape your whole online strategy, not just your website.
Best for: Leaders who want to understand search as a business strategy
A digital agency founder lays out his direct response sales system, from targeting the right audience to lead magnets, follow up and conversion.
Best for: Small businesses running direct response marketing
The LinkedIn co-founder makes the case that AI can expand human agency, and explores how individuals and businesses can shape the technology rather than fear it.
Best for: Readers who want an optimistic view of AI
Flynn shows how to turn casual followers into passionate fans who buy, share and defend your brand, with practical tactics at each stage.
Best for: Creators and small businesses building community
More than 100 practical tips on profiles, content, engagement and growing a following. Light on theory, heavy on actionable ideas.
Best for: Busy marketers who want practical tips fast
A guide to making strategic choices for long term success, including how to build expertise and a personal brand that compound over time.
Best for: Professionals building a reputation and platform over years
The book that defined content strategy as a discipline. Halvorson shows how to plan, create and govern useful, usable content.
Best for: Teams planning and governing website content
A step by step, regularly updated workbook covering search, display and YouTube advertising, with worksheets to plan and audit campaigns.
Best for: Beginners who like learning with worksheets
Kane shares the testing process he used to grow a large following quickly, including using paid ads to test content before scaling it.
Best for: Marketers who want a testing driven approach to audience growth
A sharp look at how attention works in a digital world and what that means for advertising. Yakob mixes theory with modern examples of ideas that people chose to spend time with.
Best for: Advertisers rethinking how to earn attention online
The Category Pirates team applies category design to writing, showing how writers and creators can define a niche so distinct that they become the only choice.
Best for: Writers and creators building a personal category
A clear explanation of machine learning concepts for marketers, with practical applications across segmentation, personalization and analytics.
Best for: Marketers who want to understand the technology behind AI tools
Levesque's survey funnel method uses questions to segment prospects and deliver more relevant offers, leading to higher conversions.
Best for: Marketers using surveys and quizzes to segment buyers
A Hollywood test screening expert reveals how audience research reshapes movies before release. Fascinating lessons for anyone who tests creative with real people.
Best for: Marketers interested in audience testing
A former Gainsight marketing leader shares how his team created the customer success category, with practical steps for naming and owning a new market.
Best for: B2B and startup marketers defining a new market
A practical guide to creating content in many formats, with rules for making it useful, shareable and on brand.
Best for: Marketers learning content across formats
How to build a movement around your expertise, tell stories that sell and structure presentations that convert.
Best for: Experts and coaches building a following and offer
Baer shows that answering every complaint, especially in public, builds loyalty and trust. Includes a practical framework for responding online.
Best for: Brands handling reviews and complaints on social media
A practical guide to building automated email sequences that turn subscribers into buyers, with templates for each stage.
Best for: Small businesses setting up automated email sequences
A step by step plan for becoming known in your field: find your space, choose a platform, create consistently and turn attention into opportunity.
Best for: Professionals building a personal brand
Hanlon identifies seven pieces of "primal code" that create belief systems around brands, from a creation story to rituals and a shared lexicon.
Best for: Brands trying to build a community of believers
A plain English, regularly updated guide to getting found in Google, from keywords and site structure to links and local search. A solid first SEO book.
Best for: Small business owners doing their own SEO for the first time
A hands on, regularly updated SEO workbook covering keywords, on page SEO, links, local SEO and measurement, with worksheets for each step.
Best for: Small businesses doing their own SEO
A practical, regularly updated workbook covering the major platforms, with worksheets for planning content, ads and measurement.
Best for: Small business owners who want hands on worksheets
A practical guide to using AI for strategy and decision making, with prompts and frameworks for working with AI as a thought partner rather than just a writing tool.
Best for: Leaders who want to use AI as a thinking partner
Creating content is not enough when everyone is publishing. Schaefer explains how to make content that actually gets shared and spreads.
Best for: Content teams whose content is not being shared
Conversations with leading thinkers on branding, design and culture. A great way to absorb how experienced practitioners think about brands.
Best for: Curious readers who want to learn from branding legends
A comprehensive reference from a long time SEO practitioner, covering research, content, site architecture, links and analytics.
Best for: Beginners who want a broad SEO reference
A practical guide to running profitable pay per click campaigns, from keyword research and ad copy to landing pages and bid management.
Best for: Small businesses starting paid search on a budget
A step by step, no hype guide to growing a list, writing emails that get opened and turning subscribers into customers.
Best for: Anyone starting an email list from scratch
The former Saatchi & Saatchi CEO argues that the most powerful brands earn "loyalty beyond reason" through mystery, sensuality and intimacy. Visually rich and inspiring.
Best for: Readers interested in emotional branding
Vaynerchuk argues that social media has brought back small town values of care and word of mouth, and that brands must earn loyalty one interaction at a time.
Best for: Brands that need to rethink customer relationships
Covers profiles, company pages, content, groups and LinkedIn advertising for lead generation. Check for the latest edition.
Best for: B2B marketers and consultants using LinkedIn
A step by step guide to building a "home base" online and growing an audience around it, written by a former publishing CEO.
Best for: Authors and experts building a personal platform
Lindstrom reports on brain scanning studies of how people respond to ads, brands and product placement, with surprising results on what really works.
Best for: Readers curious about neuromarketing
A friendly introduction to using social media to listen, respond and build relationships with customers. Platform specifics have aged, but the principles hold.
Best for: Small businesses starting with social customer engagement
A former Moz SEO lead walks through technical audits, competitive analysis and advanced tactics. Some tools have changed, but the diagnostic thinking is excellent.
Best for: Technical marketers who want to understand SEO in depth
A broad, regularly updated introduction to social media marketing across the major platforms, including how paid social fits with organic content.
Best for: Beginners who want to understand both organic and paid social
A thesaurus built for marketers, organized by purpose: grabbing attention, building credibility, creating urgency and more. A handy desk reference.
Best for: Writers who need a quick boost when staring at a blank page
A broad reference covering pages, content, groups, ads and measurement on Facebook. Useful for beginners who want everything in one place.
Best for: Complete beginners to Facebook marketing
A friendly introduction to the fundamentals of search advertising: keywords, ad groups, ads and bidding. The interface has changed, but the core logic still applies.
Best for: Absolute beginners who want the basics of paid search
