The Catalyst
How to Change Anyone's Mind
- Our rating
- 4.3
- Level
- All levels
- Published
- 2020
Instead of pushing harder, Berger shows how to remove the barriers that stop people from changing, such as reactance, uncertainty and distance from the new idea.
Best for: Marketers trying to get customers to switch or try something new
Key takeaways
- Remove barriers instead of adding pressure
- Let people persuade themselves
- Lower the cost of trying something new
Check the price on Amazon Growth & Startups Psychology & Persuasion
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