Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Our rating
- 4.7
- Level
- Intermediate
- Published
- 2019
The most practical positioning book available. Dunford walks through a step by step process for defining competitive alternatives, unique value and the market category that makes your strengths obvious.
Best for: Founders and product marketers launching or repositioning a product
Key takeaways
- Start positioning from competitive alternatives, not features
- The right market frame makes your value obvious
- Positioning is a team exercise you should revisit often
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