Every book in our lists gets an editorial score from 0 to 100. The score shown as stars is that score divided by 20.
What we look at
- Usefulness (35%): Can a reader apply it at work next week?
- Influence (25%): How much has it shaped how marketers think and work?
- Staying power (20%): Do the ideas still hold up? Tactical books lose points as platforms change.
- Clarity (10%): Is it well written and easy to follow?
- Reader reception (10%): How readers and practitioners rate it across the web, and reviews left on this site.
What we do not do
- We do not sell rankings. Sponsored placements are always labeled and kept separate from ranked lists.
- We do not copy reviews from other sites. Every summary on this site is written by us.
About our founder’s book
Marketing So Easy It’s Fun Again is written by the founder of this site. It appears in our rankings with a By our founder label so you always know about that connection. Judge it for yourself, and tell us if you think we got it wrong.
Rankings are reviewed regularly. Think we got one wrong? Tell us.