Contagious
Why Things Catch On
- Our rating
- 4.5
- Level
- Beginner
- Published
- 2013
A Wharton professor explains why some products and ideas spread. His STEPPS framework gives you six concrete levers for word of mouth.
Best for: Marketers who want people to talk about and share their brand
Key takeaways
- Social currency, triggers, emotion, public, practical value, stories
- People share things that make them look good
- High arousal emotions drive sharing
Check the price on Amazon Content Marketing Psychology & Persuasion Social Media
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