Jenni Romaniuk

Building Distinctive Brand Assets

Jenni Romaniuk ·2018 ·Intermediate

4.4

From the Ehrenberg-Bass Institute, a research based guide to the colors, logos, characters and sounds that make a brand instantly recognizable, and how to measure them.

• Assets must be unique and famous to be useful
• Measure assets before you change them
• Use assets consistently across every touchpoint

Best for: Brand and creative teams choosing logos, colors and characters

Better Brand Health

Jenni Romaniuk ·2022 ·Advanced

4.1

From the Ehrenberg-Bass Institute, a guide to measuring brand health in ways that actually predict growth, built on How Brands Grow principles.

• Track mental availability, not just awareness
• Measure among category buyers, not only your customers
• Use metrics that link to growth

Best for: Brand managers who track brand health