Better Brand Health
Measures and Metrics for a How Brands Grow World
- Our rating
- 4.1
- Level
- Advanced
- Published
- 2022
From the Ehrenberg-Bass Institute, a guide to measuring brand health in ways that actually predict growth, built on How Brands Grow principles.
Best for: Brand managers who track brand health
Key takeaways
- Track mental availability, not just awareness
- Measure among category buyers, not only your customers
- Use metrics that link to growth
Check the price on Amazon Analytics & Data Branding
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