Category Creation
How to Build a Brand that Customers, Employees, and Investors Will Love
- Our rating
- 3.9
- Level
- Intermediate
- Published
- 2019
A former Gainsight marketing leader shares how his team created the customer success category, with practical steps for naming and owning a new market.
Best for: B2B and startup marketers defining a new market
Key takeaways
- Name the category you want to own
- Build community around the category
- Brand matters even in B2B
Check the price on Amazon Branding Marketing Strategy
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