Author profile

Erik Dafforn

Books by Erik Dafforn in our directory

#1

Search Engine Optimization Secrets

Danny Dover and Erik Dafforn ·2011 ·Advanced

3.7

A former Moz SEO lead walks through technical audits, competitive analysis and advanced tactics. Some tools have changed, but the diagnostic thinking is excellent.

  • Audit a site systematically before changing it
  • Study competitors who already rank
  • Technical issues often block great content

Best for: Technical marketers who want to understand SEO in depth

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