Author profile
Schaefer argues that customers now control the marketing conversation, and that brands win by being more human, more helpful and more connected to their communities.
Best for: Marketers rethinking their approach as trust in ads falls
Schaefer argues that in a lonely, fragmented world, brand communities are one of the last places marketing can earn real loyalty, and shows how to build one.
Best for: Brands considering community as a strategy
A step by step plan for becoming known in your field: find your space, choose a platform, create consistently and turn attention into opportunity.
Best for: Professionals building a personal brand
Creating content is not enough when everyone is publishing. Schaefer explains how to make content that actually gets shared and spreads.
Best for: Content teams whose content is not being shared
