Belonging to the Brand
Why Community Is the Last Great Marketing Strategy
- Our rating
- 4.0
- Level
- Intermediate
- Published
- 2023
Schaefer argues that in a lonely, fragmented world, brand communities are one of the last places marketing can earn real loyalty, and shows how to build one.
Best for: Brands considering community as a strategy
Key takeaways
- People crave belonging
- Communities are built on shared purpose
- Let members own part of the community
Check the price on Amazon Branding Social Media
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