Lovemarks
The Future Beyond Brands
- Our rating
- 3.8
- Level
- All levels
- Published
- 2004
The former Saatchi & Saatchi CEO argues that the most powerful brands earn "loyalty beyond reason" through mystery, sensuality and intimacy. Visually rich and inspiring.
Best for: Readers interested in emotional branding
Key takeaways
- Respect is not enough, aim for love
- Mystery, sensuality and intimacy create emotional bonds
- Great brands are owned by the people who love them
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