Hooked
How to Build Habit-Forming Products
- Our rating
- 4.3
- Level
- Intermediate
- Published
- 2014
Eyal's Hook Model explains how successful products create habits through triggers, actions, variable rewards and investment, with a section on ethical use.
Best for: Product and growth teams building engagement
Key takeaways
- Trigger, action, variable reward, investment
- Internal triggers create lasting habits
- Use habit design ethically
Check the price on Amazon Growth & Startups Psychology & Persuasion
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