Lost and Founder

A Painfully Honest Field Guide to the Startup World

Our rating
4.1
Level
Intermediate
Published
2018

The founder of Moz shares what actually happened while building one of the best known SEO companies, including the mistakes. Full of hard won lessons on search, marketing and startup growth.

Best for: Founders and marketers who want the unvarnished truth about growth

Key takeaways

  • Most startup advice hides the messy reality
  • Content and SEO compound slowly but powerfully
  • Choose your growth channel before you raise money

About Rand Fishkin

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