Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
- Our rating
- 4.4
- Level
- Intermediate
- Published
- 2005
Rather than fighting rivals in a bloody "red ocean," create new demand by redefining what buyers value. The strategy canvas and four actions framework are practical tools for doing it.
Best for: Businesses stuck competing on price in crowded markets
Key takeaways
- Compete by making competition irrelevant
- Eliminate, reduce, raise and create to redraw a market
- Look at noncustomers for new demand
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