Zag
The Number One Strategy of High-Performance Brands
- Our rating
- 4.2
- Level
- Beginner
- Published
- 2006
When everyone zigs, zag. A fast, visual guide to finding a position that is genuinely different, with a 17 step process to get there.
Best for: Brands in crowded categories looking for radical differentiation
Key takeaways
- Radical differentiation beats incremental improvement
- If you cannot describe it simply, it is not focused enough
- Being different must also be relevant
Check the price on Amazon Branding Marketing Strategy
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