Magic Words
What to Say to Get Your Way
- Our rating
- 4.4
- Level
- All levels
- Published
- 2023
Berger uses language research to show how small word choices change how people respond, from turning verbs into identities to asking better questions. Immediately useful for copy and conversations.
Best for: Anyone who writes, pitches or sells
Key takeaways
- Small word changes can shift behavior
- Nouns invite identity, verbs describe actions
- Concrete language feels more credible
Check the price on Amazon Copywriting Psychology & Persuasion
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