Tribes
We Need You to Lead Us
- Our rating
- 4.1
- Level
- Beginner
- Published
- 2008
Godin argues that the internet lets anyone gather a tribe of people who share an idea. Marketing becomes leadership: connecting people and giving them something to believe in.
Best for: Anyone building a community or movement around a brand
Key takeaways
- People want to belong to something
- Leaders connect people and ideas
- A small tribe can be enough
Check the price on Amazon Branding Social Media
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