Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

by Ann Handley and C.C. Chapman

Our rating: 3.9
Level: Beginner
Published: 2010

A practical guide to creating content in many formats, with rules for making it useful, shareable and on brand.

Best for: Marketers learning content across formats

Key takeaways

Reimagine, do not recycle
Share or solve, do not shill
Find your brand voice

About Ann Handley

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About C.C. Chapman

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