The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Our rating
- 4.3
- Level
- Beginner
- Published
- 2011
The build, measure, learn loop and the minimum viable product changed how companies launch. Essential context for any marketer working on new products.
Best for: Founders and product teams launching new offers
Key takeaways
- Build, measure, learn
- Launch a minimum viable product
- Pivot or persevere based on validated learning
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