Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
- Our rating
- 4.0
- Level
- Intermediate
- Published
- 2010
Jeffery identifies 15 key metrics, from customer lifetime value to ROMI, and shows how to use them to make and defend marketing decisions.
Best for: Marketing managers who need to prove ROI
Key takeaways
- A small set of metrics covers most decisions
- Customer lifetime value guides spending
- Prove marketing's impact in financial terms
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