Predictably Irrational
The Hidden Forces That Shape Our Decisions
- Our rating
- 4.2
- Level
- Beginner
- Published
- 2008
An entertaining introduction to the systematic ways people make irrational choices, from the power of "free" to the decoy effect in pricing.
Best for: Readers new to behavioral economics
Key takeaways
- Relative comparisons drive choices
- Free is a uniquely powerful price
- Expectations shape experiences
Check the price on Amazon Psychology & Persuasion
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