Naked Statistics
Stripping the Dread from the Data
- Our rating
- 4.1
- Level
- Beginner
- Published
- 2013
A funny, readable introduction to the statistics behind every marketing report, A/B test and survey. You will never read a dashboard the same way again.
Best for: Marketers who never felt comfortable with numbers
Key takeaways
- Averages can hide what really matters
- Correlation is not causation
- Small samples are easy to over read
Check the price on Amazon Analytics & Data
Reader reviews
No reviews yet. Read this book? Be the first to share what you thought.