David Ogilvy

Ogilvy on Advertising

David Ogilvy ·1983 ·All levels

4.8

The most quoted book in advertising. Ogilvy shares hard won rules on headlines, research, print, TV and direct response, with examples from decades of work.

• The consumer is not a moron, she is your wife
• Headlines do most of the work
• Research and testing beat opinion

Best for: Anyone who writes, approves or buys advertising

Confessions of an Advertising Man

David Ogilvy ·1963 ·All levels

4.4

Ogilvy's witty memoir on how to run an agency, win clients and create campaigns that sell. A fast, charming read full of practical lessons.

• Great campaigns start with homework on the product
• Hire people who are better than you
• If it does not sell, it is not creative

Best for: Readers who want the story and philosophy behind modern advertising